HP6N 47 Marketing: An Introduction

This Unit is designed to provide candidates with a knowledge and understanding of marketing and its importance in organisations. This Unit is also designed to develop candidates’ understanding of the marketing mix in the context of both products and services. This is an introductory Unit which can be used by candidates who may wish to progress to more specialised marketing Units.
On completion of this Unit, the candidate should be able to:

1 Explain the nature of marketing and its importance in organisations.
2 Explain marketing decisions for a product based and a service organisation.