CMM167 Principles of Advertising

This module is designed to introduce students to the definitions, history, and evolution of advertising, as well as advertising theory and its practical application via traditional and digital media channels. It emphasizes the regulations governing ethical advertising practice and its role in shaping values and cultures. The teaching approach is a hybrid learning approach including lectures, workshops, directed study, seminars, and virtual learning, supported by case studies and a 'live' commercial project.