This module is concerned with developing visual experience and knowledge through a range of visual design methods: including design for print and screen. Students will gain understanding of the underpinning design principles through various workshops, lectures and set projects and through the practice of their subject specific skill requirements. Industry standard digital software, both vector and pixel based, will be taught and projects will provide the opportunity to apply that knowledge. A grounding in the basics of typography will also be delivered. Different approaches to visual communication (advertising, multimedia and graphics) and image making and their relevance to the contemporary design world will be introduced. Students will understand the principles of creative communication and how they can be applied appropriately to their subject specialism. This module provides an opportunity to build a strong foundation for further development.